SOCIAL SCIENCES AND COMMUNICATION 2023-24
Marketing and Audio-visual Communication
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| New Trends in Advertising | Bachelor | 8 | Spanish | 1º sem. | From the advertising message to advertising as a meeting point. The evolution of the advertising phenomenon The new advertising paradigm. | Esther Simancas González esther.simancas@uca.es |
| Digital communication | Bachelor | 8 | Spanish | 1º sem. | Digital theories, transmedia practice, convergence theory, hipermedia, influencer marketing, educommunication.
Interest and knowledge on digital communication. Special consideration to teaching innovation techniques and new methodologies. |
Paloma sanz paloma.sanz@uca.es |
| Evolution of the forms and processes of public relations |
PhD | 8 | Spanish | Sept. – Dec | Evolution of persuasive communication. History of propaganda, history of public relations, public relations models.
Professor of Public Relations/Corporate communication. |
Leticia Rodríguez Fernández leticia.rodriguez@uca.es |
| Advertising and audiovisual production | Bachelor | 8 | Spanish | 1º sem. | Management and realization of audiovisual and advertising projects. Distribution and commercialization of the audiovisual work. Sources of financing. Specific audiovisual legislation.
Audiovisual communication and/or advertising profile with knowledge of audiovisual production and management and realization of audiovisual projects. |
Guadalupe Meléndez González-Haba guadalupe.melendez@uca.es |
General Economics
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Structure of Tourist Markets | Bachelor | 8 | Spanish | Feb. – May. | Tourism degree. | Mª Carmen Pérez Peña carmen.perezpena@uca.es |
Business Administration and Business Management
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Information Management Systems | Bachelor | 8 | English and Spanish | 1º or 2º sem. | Information Systems Management applied to marketing The course aims to give a global vision of the different softwares that help the manager to process data from a management perspective. It also makes an incursion into e-commerce and payment methods.
Lecturer in the area of business information systems, digital marketing, e-commerce or data analysis in the commercial area. |
Alicia Martín Navarro alicia.martin@uca.es |
| Organization Mangement | Bachelor | 8 | Spanish | 2º sem. | Management of social economy companies and NGOs | Alicia Martín Navarro alicia.martin@uca.es |
| Human resources management in tourism companies | Bachelor | 8 | English | Feb. – Jun | The course is about the human resource management, into the hospitality and tourism context. We talk about different HR practices and organizational behavior to help students to manage people and situations in a company.
Human resource management. |
Maria del Mar Bornay Barrachina mariadelmar.bornay@uca.es |
French and English Philology
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| English for Tourism IV: Tourist guides and oral and written digital communication | Bachelor | 8 | English | 1º sem. 3rd year | Tourist information, customer care, niche tourism and travel documents. | Miguél Ángel González Macías miguel.macias@uca.es |
| English for Tourism V: Communication, customer service and presentations | Bachelor | 8 | English | 2º sem. 3rd year | Miguél Ángel González Macías miguel.macias@uca.es |
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| Intercultural Relations in the French Professional Environment | Bachelor | 8 | French | 2º sem. | Intercultural Relations in the field of Tourism. | Flavia Aragón Ronsano flavia.aragon@uca.es |
*Teaching should be supplemented by other activities to complete 8h, for further information contact the coordinator.