SOCIAL SCIENCES AND COMMUNICATION 2022-23
Marketing and Audio-visual Communication
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| New Trends in Advertising | Bachelor | 8 | Spanish | 1º sem. | From the advertising message to advertising as a meeting point. The evolution of the advertising phenomenon The new advertising paradigm. | Esther Simancas González esther.simancas@uca.es |
| Digital communication | Bachelor | 8 | English | 1º sem. | Digital theories, transmedia practice, convergence theory, hipermedia, influencer marketing, educommunication.
Interest and knowledge on digital communication. Special consideration to teaching innovation techniques and new methodologies. |
Paloma sanz paloma.sanz@uca.es |
| Producción publicitaria y audiovisual | Bachelor | 8 | Spanish | 1º sem. | Gestión y realización de proyectos audiovisuales y publicitarios. Distribución y comercialización de la obra audiovisual. Fuentes de financiación. Legislación específica audiovisual.
Perfil comunicación audiovisual y/o publicidad con conocimiento de producción audiovisual y gestión y realización de proyectos audiovisuales. |
Guadalupe Meléndez González-Haba guadalupe.melendez@uca.es |
| Evolution of the forms and processes of public relations |
PhD | 8 | Spanish | Sept. – Dec | Evolution of persuasive communication. History of propaganda, history of public relations, public relations models.
Professor of Public Relations/Corporate communication. |
Leticia Rodríguez Fernández leticia.rodriguez@uca.es |
| Political communication |
Bachelor | 8 | Spanish | 1º sem. | This course takes an approach to political communication and focuses particularly on the process of opinion formation in the hybrid media ecosystem, the design of election campaigns and how public relations and advertising are used to create the image of the political candidate.
The visiting professor is expected to have some experience in political communication (research or teaching, ideally both) and/or to be interested in collaborating in research projects in this area, especially in the possibility of developing comparative studies. |
Lucía Caro Castaño lucia.caro@uca.es |
| Non-profit Marketing/Social Marketing and SDGGs | Bachelor | 8 | English | 2º sem. | Non-Profit Marketing is a subject in the 2nd year of the Degree in Marketing and Market Research. It is a branch of Marketing in which the principles and techniques of the same are applied and adapted to the group of organizations that do not have the purpose of obtaining economic benefits. In the subject, students carry out a social marketing plan with particular consideration for sustainable development objectives.
Marketing Professor |
Araceli Galiano Coronil araceli.galiano@gm.uca.es |
Computer Science and Informatics Technology Engineering
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Multimedia and Animation Tools | Bachelor | 8 | Spanish | Feb. – Jun. | How animation has changed thanks to technology. | Lorena Gutiérrez Madroñal lorena.gutierrez@gm.uca.es |
Statistics and Operations Research
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Statistical Techniques for Tourism | Bachelor | 8 | EN or SP | Mar. – May | Statistical tools applied to tourism. | Gema Pigueiras Voces gema.pigueiras@uca.es |
General Economy
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Structure of Tourist Markets | Bachelor | 8 | Spanish | Feb. – May. | Tourism degree. | Mª Carmen Pérez Peña carmen.perezpena@uca.es |
Public Law
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Administrative Law | Bachelor | 8 | English | 2º sem. | European Public Law. | Antonio Muñoz Aunion antonio.aunion@uca.es |
Business Administration and Business Management
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Information systems management | Bachelor | 8 | English | Mar., April or May | Information Systems Management applied to marketing The course aims to give a global vision of the different softwares that help the manager to process data from a management perspective. It also makes an incursion into e-commerce and payment methods.
Lecturer in the area of business information systems, digital marketing, e-commerce or data analysis in the commercial area. |
Alicia Martín Navarro alicia.martin@uca.es |
| Operations Management | PhD | 8 | Spanish | 1º sem. or 2º sem. | Topics related to operations management,
strategic or tactical. |
Miguel Ángel Montañés miguelangel.montanes@gm.uca.es |
| Human resources management in tourism companies | Bachelor | 8 | English | Feb. – Jun | The course is about the human resource management, into the hospitality and tourism context. We talk about different HR practices and organizational behavior to help students to manage people and situations in a company.
Human resource management. |
Maria del Mar Bornay Barrachina mariadelmar.bornay@uca.es |
French and English Philology
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Tourist English I | Bachelor | 8 | English | 1º sem. | English for Tourism I is a subject focused in First year students with a B1 level of English
English for Specific Purposes, General English |
María Vázquez Amador maria.vazquez@uca.es |
| Tourist English II | Bachelor | 8 | English | 2º sem. | Catering in hotels, means of transport and airports. | Juan Bosco Trigo Caparrini juanbosco.trigo@gm.uca.es |
| Tourist English III | Bachelor | 8 | English | 1º sem. | Tourist information, customer care, niche tourism and travel documents. | Miguél Ángel González Macías miguel.macias@uca.es |
| International Relationships at the Workplace | Bachelor | 8 | English | 1º sem. | Understanding culture, Listening effectively, Communicate successfully, Building relationships and Job orientation. | Juan Bosco Trigo Caparrini juanbosco.trigo@gm.uca.es |
| Tourist French III | Bachelor | 4* | French | 1º sem. | FLE applied to Tourism
Teacher who uses French as a teaching language. |
Pilar González Rodríguez pilar.gonzalez@gm.uca.es |
| Communication abilities in a professional tourism environment | Bachelor | 4* | French | 2º sem. | FLE applied to Tourism with special attention to communicative acts
Teacher who uses French as a teaching language. |
Pilar González Rodríguez pilar.gonzalez@gm.uca.es |
| Tourist English II: Restoration, Transportation and Airports | Bachelor | 8 | English | 2º sem. | This course is for students who are preparing to work in tourism industries to provide them with powerful language tools for their future professions.
A lecturer with experience in the travel sector and tourism. |
Nievel Leal Silva antonio.brenes@uca.es |
| Sectorial French B | Bachelor | 8 | French | Feb. – May. | Business French.
French language teacher / specific objectives. |
Mª del Carmen Lojo Tizón carmen.lojo@uca.es |
| Intercultural Relations in the French Professional Environment | Bachelor | 8 | French | 2º sem. | Intercultural Relations in the field of Tourism. | Flavia Aragón Ronsano flavia.aragon@uca.es |
*Teaching should be supplemented by other activities to complete 8h, for further information contact the coordinator.
Mathematics
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Operator theory | PhD | 8 | French | Oct. – Dec. | Invariant subspace problem Research | Fernando León Saavedra fernando.leon@uca.es |
Psychology
| COURSE | LEVEL | HOURS | LANGUAGE | PERIOD | COMMENTS | CONTACT |
| Communication skills/emotional advertising/consumer behaviour | Bachelor | 4* | Spanish at first but English cannot be ruled out. | Sept. – Dec. | The course proposal has several fields and is to train students in aspects of both research and the subjects taught. These are broad topics that aim to reach both double degree and single degree students. In addition, the aim is also to enable undergraduate students to meet lecturers from other universities.
The profile can be either from Psychology/Communication working on communication skills, emotion in advertising or consumer psychology. |
Serafín Jesús Cruces Montes serafin.cruces@uca.es |
*Teaching should be supplemented by other activities to complete 8h, for further information contact the coordinator.